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Two main types of signage

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Signage tips & tricks of the signage industry

There are two main types of signage – digital and traditional media. Both methods aim to advertise some sort of information to the public. The only difference is the technology they use. Most commercial properties spend quite some time designing their signage, or spend a large portion of their budget to hire professionals to design one for them. As this is one of the first things any potential customer will see when passing by your building, you might say that signage is a more vital piece of advertising than traditional paper advertisements.

Whether you choose the digital or traditional route, it’s important that your signage pops out to potential customers. If it is indeed eye-catching, you’ll attract a lot more traffic to your business. You might merely want to impress the public with a fantastic brand logo or provide information on deals and special events. Either way, a great sign will stay in people’s memories.

The fact is that as technology advances around you, so do people’s mindsets. Therefore, a digital sign will most likely garner more attention than a traditional media one. The advantage of digital signs are that they can be changed easily. There’s no need to take the whole thing down whenever you want to change the information. You can also choose to animate it if you’d like, making it even more vibrant. Whatever you want to have on your digital sign is up to you.

Digital or traditional, signage is an integral part in advertising your business. A creative sign will not only attract more customers, but will be engrained into their minds. Whether you merely want to establish your brand logo or wish to present ever-changing promotions and events, signage will definitely help you achieve your marketing goals. You’ll find that a creative sign will make more impact than hundreds of brochures you send out through mail or emails.